Womanhood is laced with many complexities imposed by culture, society, familial responsibilities and many times by self-inflicted fear. But the one who faces all the harsh realities and emerges triumphant is truly a strong woman, a Bahadarni. COLORS’ upcoming fiction offering Choti Sarrdaarni sketches the life of one such woman, Meher, who overcomes hardships and fights fearlessly to become an invincible mother. The show stands true to the fact that there is no greater warrior than a mother protecting her child and highlights the multiple facets of Meher as a ‘Bahadarni’, who will be known as the Choti Sarrdaarni.Produced by Cockcrow and Shaika Entertainment, Choti Sarrdaarni will go on air starting 1st July, every Monday-Friday at 7:30 pm.
Based in the heartlands of Punjab’s Sardool Garh, the show traces the life of Meher Dhillon (played by Nimrit Kaur), a level headed Punjabi girl who dreams of a perfect life with, Manav (played by Hitesh Bharadwaj), the one she loves. But all her dreams and hopes come crashing down due to unforeseen circumstances created by Meher’s mother Kulwant (played by Anita Raj) and she is left to fight her own battles. She then meets Sarabjit Gill, (played by Avinesh Rekhi) a politician and a single father and her life takes an unexpected turn. Fierce and full of fire, Meher emerges stronger, learns to combat her fears and becomes the protector of her family, a Choti Sarrdaarni.
The channel has planned a series of marketing activities at the grassroots level to strike a connect with the viewers. Choti Sarrdaarni branded Chabeel vans will trial around the busy streets, interiors, markets and high footfall areas of Punjab and NCR distributing packaged rose flavored lassi known as Verka. LED screens will be put up on the vans displaying the show’s promos to generate more buzz. The vans will be led by a bike rally of Sardaarnis dressed in traditional attires wearing Paranda and Kada accompanied by Dhol beats bringing alive the theme of the show. As a part of the digital initiative, the channel along with Jam8 will also launch an upbeat music anthem celebrating the spirit and swag of true Sarrdaarnis featuring the lead of the show, Nimrit Kaur along with Punjabi artist Sara Gurpal. The viewers can tune into the show between 1stto 5thJuly at 7.30 pm and also participate in a contestant to win an all-expense paid trip to Singapore.