Actress, entrepreneur & environmentalist, Juhi Chawla who is currently in the news for her upcoming Anil Kapoor, Sonam Kapoor, Rajkumar Rao starrer Ek Ladki Ko Dekha Toh Aisa Laga being filmed in Patiala returns to Mumbai early next month & will be spending time to promote women farmers as the brand ambassador of Government’s Ministry of Women & Child Development initiative Women’s Organic Festival of India.
The actress who has been consistently fighting the battle to create awareness about mobile tower radiation & plastic pollution has rolled up her sleeves towards another cause under the guidance of Union Minister Meneka Gandhi to promote women entrepreneurs & farmers in the organic field from across India.
Co-founder of the IPL team KKR, Juhi worked in liaison with SRK’s Red Chillies to launch a movement on waste management & also installing bins across the stadium in their home ground & also planting a sapling for every six hit at Eden Garden, Kolkata.
Juhi Chawla will be the face of the third edition of this festival organized by the Union Ministry of Women & Child Development. Participants from the remotest parts of the country will have the opportunity to travel & stay in Mumbai entirely free of cost for the entire duration of the exhibition while selling their unique merchandise to the people of Mumbai this March.
Juhi shares, ‘The festival is intended to highlight the health & environmental advantages of organic goods, provide a platform for women engaged in it & boost the development of sustainable & easily accessible sales outlets for women producers from the remotest corners of India. Our environment is one of my priorities & I like to associate myself with causes I feel for.’
Apparently, the actress discussed this idea with her industrialist husband Jay Mehta who’s offered to help her make the movement bigger & is working in tandem with the Govt.