New Brand Ambassodor Of Tag Heuer
Recently the latest edition of Tag Heuer was launched in Mumbai at a lavish event. Ranbir Kapoor who is the new brand ambassador of Tag Heuer watch was also present there.
When Ranbir was approached for the proposal, he quickly said yes to them without thinking twice as his first watch belonged to the same brand. Ranbir remembered the sweet memories with this Brand watch. He said, “I was 13 when my parents gave me my first watch — a Tag. Like a typical teen, I showed it off to my friends.”
Ranbir has been roped in by the brand for their new ‘Don’t crack under pressure’ campaign. The event began with a dance performance which was followed by a stunt display by professional drivers. Ranbir made a surprise entry through the car stunts, he flew down in a para-motor and after that he drove around in a classy car.
Ranbir said, “I’m excited be a part of the Tag Heuer family. It has always been one of my dreams. The new ad campaign is pretty much the headspace of today’s generation. I can relate to this motto as it focuses on how you deal with life, how you approach your work and in the end, what you deliver. I’m honoured to be associated with such an iconic and dynamic brand.”
Puneet Sewra, marketing director, Tag Heuer, said, “Ranbir is perfect for this new brand statement because he has showed his strength to overcome stress and be successful in everything he does. Even today, he took on the challenge of performing this stunt himself, absolutely unafraid of the pressure it represented, which proves that achievement is due to mental strength as well as physical capabilities.”
Amit Chaloo, general manager, LVMH watch and jewellery, India, said, “Tag Heuer is best known for pushing boundaries. Our new motto is hence not just a claim, it’s a powerful mindset that’s exhibited in the watches and chronographs produced by the brand.”